Planning, Facilitation and Consulting

"The Inside Scoop does an excellent job of consolidating and summarizing the numerous volumes of client input gathered. Marcy diligently performed the marketing research that most of us can't because of limited time and resources, then boiled it all down to an effective reference of key points, tips, and "DOs" and DON'Ts. The insights presented are helpful to marketing professionals at every level of experience."

Southern Arizona Architects and Engineers Marketing Association
E-Newsletter
September 2003

"This book has timeless value. Its compilation of quotes is from a broad array of purchasers of A/E/C services. Marcy's collection is worth a bundle to anyone who markets and sells professional design and construction services."

Dennis Schrag, Ed.D., President
The Longview Group
From February 2004 Review in Marketer, SMPS

"The Inside Scoop is one of the most useful resources I've found over my 17-year marketing career! It provides valuable research on the client's reaction to proposals and presentations. You have created priceless checklists for marketers to prepare winning proposals and interviews. Your book reminds all SMPS members, from beginner to seasoned veteran, that the only reality is our client's! Thank you for writing this book!"

Polly J. Cooper, Director of Client Services
Oakley Associates, Architects, P.A.

"Enlisting your suggestions in our latest interview, the selection panel gave the presentation a standing ovation. I have never received a standing ovation or heard of an engineering firm receiving this response. Obviously, your publication, The Inside Scoop, can make a difference."

Daniel J. McIntier, PE
Manager Structures Engineering, AMEC

“What a find! The Inside Scoop is just plan common snese, but Marcy has put it all together in a succinct, easy-to-read and easy-to-absorb format, which we have our interview teams review prior to every interview.”

Marrietta Foster
Marketing Manager
Pinkard Construction Company.

"I highly recommend everyone make the time to read The Inside Scoop. For the experienced staff, it will confirm what you probably already know but may overlook. For new professionals, it provides a clear path to success."

Tom Knapp, AIA, Founding Principal
TRK Architecture and Facilities Management, Inc.

"The Inside Scoop goes a long way toward helping individuals and firms understand the selection process and, if you read it, it will help you to get an edge on your next proposal or interview."

Nate Forrest
Civil Engineering Student, Intern

Seminars, Presenting, and Teaching

What sets Marcy apart as a training and seminar leader is her passion for her subject matter and her absolute mastery of her topic. She was a joy to listen to…a valuable experience.

Lynn Perez-Hewitt, President,
Greater Tucson Chapter, American Marketing Association

Marcy was retained by the AIA to produce and deliver four continuing education seminars for our members on the topic of “Building Your Business.” Not only was the attendance quite high for this chapter of AIA, but the series was well received, judging from the comments received on the evaluation sheets. Marcy is articulate and well spoken, but what impressed our members most was her absolute and complete preparation for these seminars. He research was excellent and her presentation of the results of that research was well organized and proved to be invaluable to those attending the seminars. I highly recommend Marcy as an expert in Marketing A/E services.

Brent Davis, Executive Director
American Institute of Architects, Southern Arizona Chapter

I recently attended a 16-hour continuing education program presented by Ms. Steinberg over a four-day period. I was very impressed with the depth of the program series and even more impressed with the ‘NEW’ ideas I learned, about an often presented subject matter. Ms. Steinberg’s speaking skills and her ability to maintain a high energy and interest level were key capabilities necessary to cover the education time with a very diverse and difficult audience. I can highly recommend Marcy Steinberg to you as an effective and learned speaker who knows how to play her audience.

Richard “Andy” Anderson, FAIA
Andy Anderson, LLC; Founding Principal, ADP Marshall

Thanks, Marcy. Your feedback in the proposals class was right on. My proposal resulted in a county contract for Nicotine Independence.

Sandra Bidwell, Tobacco Cessation Specialist

I recently attended the seminar, Writing Proposals that Get the Bid, taught by Marcy Steinberg. I started using her suggestions right after the seminar, and I’m batting a thousand with my new and improved research proposals.

Nancy Roth, Owner
Roth Research

I want to take a moment to express my appreciation on behalf of DLR·Lescher and Mahoney for the outstanding effort your put forth at our day long marketing seminars. Your review of our proposals was very thorough and insightful. You did your homework and it was evident by your comments. Your skills in professional writing were very apparent. Those who attended the in-house marketing seminar were very complimentary of your honest approach…we especially appreciated your dos and don’ts of proposals and interviews.

Rich Pawelko, Principal in the Firm
DLR·Lescher and Mahoney

Thank you for the excellent job you have done providing business communications training for BHP Copper and Magma Copper employees for the past three years.. I want you to know how highly thought-of your classes are. We have received excellent feedback about your knowledge, teaching approach, patience and ability to make the coursework applicable to the employee’s work. We have been particularly pleased to hear comments from supervisors who say they can see a difference in the writing of employees taking your classes. The help you gave an employee several years ago with an especially complicated technical report has come up a number of times in conversation around the company. You are an excellent resource to Training and Education Support Services.

Craig Spillman, Manager, Training and Education Support Services
BHP Copper

Please allow me to take this opportunity to express how impressed I was with your workshop for Pima College’s Small Business Initiative Program. Your presentation on Marketing Research and Needs Analysis was simply excellent. In fact, I wouldn’t hesitate to say that it was the most useful and relevant presentation that we had during the 12-week course. I was able to apply your ideas and methods directly to El Campo Tire and Service and have incorporated many of them, particularly your Market Strategy Analysis, into my marketing and advertising for all 11 locations. Ms. Steinberg, thank you for all of your help. You are a dynamic, intelligent, and educated speaker.

Gabrielle Giffords, President/CEO
El Campo Tire and Service Centers

I wanted to personally thank you for bringing your expertise on market planning to the Small Business Initiative class this past week. Your insights on how to conduct a marketing needs analysis and develop a strategy based on market position were very informative and useful for the students. They appreciated your personalized attention very much. You’ll be pleased to know that all twelve students in attendance rated your session ‘excellent.’”

Debbie Elver, SBI Instructor
Pima County Community College District

Last week, I attended a 2-hour seminar titled “Marketing for Success” by Marcy Steinberg of Cynosure. This seminar provided an overview of the diverse marketing tools available to architectural firms. Marcy’s delivery was smooth and her information was direct and to the point. She was very knowledgeable and helpful in providing crucial information that was factual and easy to use. I recommend Marcy and this seminar for any professional who is searching for clear, concise information on marketing.

Terrance Brown, AIA, CDT
President, AIA New Mexico

Marcy Steinberg knows what our clients are looking for, knows how to present it, and shows us with instructions and illustrations that are clear and easy to put into use. Best seminar I’ve ever attended, and I’ve attended a lot. Highly recommended! Full of tips and tricks.

Carole Roberts, Marketing Manager
Energy Systems Design

Our new Nicotine Independence Brochure has smokers lining up for the program. Marcy’s Steinberg’s copywriting class took us from concept to final edit.

Sandra Bidwell, Tobacco Cessation Specialist

Thank for your facilitating the marketing certificate program. I learned a lot from the lecturers about strategies and marketing in the real world.. Each class was enjoyable, kept my interest, and met the stated goals. The information I learned in the certificate program and the lecturers I met may be enough to kick my career in a new direction. Thank you again!

Jeff M. Ratje

I want to let you know how well-received your seminars on Marketing Plans and Proposals have been. Several of our Key Account Managers told me your marketing presentation gave them many new ideas, and I found your proposal presentation right on target. In fact, your seminars and your in-house training/consulting have been invaluable to me this past month, as I’ve worked on getting my strategic marketing plan in focus.

Tom Johnson, Account Manager
Tucson Electric Power Company

As president of the Tucson chapter of the American Marketing Association last year, it was my responsibility to both fulfill the mission of providing education and marketing resources to our members, and to raise money to restore the chapter to fiscal health. I asked Marcy Steinberg if she would be willing to lead the Education committee and kill two birds with one stone. She did so brilliantly. Marcy designed a series of workshops, each meeting a different need of marketers. Since our members are both academically trained and graduates of the school of hard knocks, their needs and levels of sophistication are quite varied. Again she designed curriculums that engaged each participant and left no one out. I would certainly recommend Marcy to create and lead an education effort for a group or particular event. The…seminars provided exactly the results I had requested. The chapter made money and our reputation in the community for providing quality information and education was reinforced.

Lynn Perez-Hewitt, Director, Sales and Marketing
Ferberts Associates

Marcy’s diverse knowledge of marketing and public relations is distinct. I have had the opportunity to witness her terrific talents during GTAMA’s series of workshops entitled Marketing Tool Kit. Although the workshops were sponsored and presented by GTAMA, Marcy was individually responsible for developing the series, structuring the educational format and even teaching some of the curriculum. Thanks to her diligence and expertise, Tool Kit was an overwhelming success. Her performance exceeded the chapter’s expectations for quality of educational programming and financial success. Marcy brings tremendous credentials to the Board and Chapter as a consultant and professional educator.

Roger Yohem, President
Greater Tucson Chapter, American Marketing Association

Your meeting was the best attended meeting in many months! Your presentation on marketing, including strategies and techniques, and the following discussion, was very information and well received by our members.

Doug Laney, MAI, Chapter President Southern Arizona Appraisal Institute

Writing to Win^SM

I would like to let you know about some feedback I received from a client this morning. I had a meeting with the director of one of our newest Fortune 500 clients. He was commenting about how wonderful our brochure is and telling me that it was a tool that had really helped him sell our services to his vice president. As a result, we are now billing substantial fees to this client. Thanks again for all of your help on the marketing plan and collateral brochure.

Rosie McCarty, CFM, Director of Facilities Managements
TRK Architecture and Facilities Management, Inc

About two years ago the Vail School District was at a critical point in a prolonged effort to obtain funding for its first high school. We…needed some kind of document that would communicate the vision for the school. It was a challenging assignment, as the issues were many and complex, but the message needed to be simple and appealing. Marcy took volumes of data and information and summarized it into text, graphics and bulleted text which fit onto an attractive three-fold document. The document accomplished exactly what we hoped it would. It spoke effectively to everyone from parents, real estate developers and government officials to members of the press. The end result was many and varied sectors of community spoke with a singular and united theme…the ruling of a State Agency was reversed in a hearing room packed with our informed community members and numerous media representatives.

Calvin Baker, Superintendent
Vail School District

I am writing to thank you for the excellent job you did creating a manuscript called Getting Paid What You’re Worth for PSMJ Resources. In a short amount of time, you skillfully organized, edited and transformed raw reference material in to a 300 page book. The many forms, worksheets and checklists you designed to help the reader add inestimable value to Getting Paid What You’re Worth. So does the information you wrote about the Internet and your specialty: relationship marketing. . Marcy, your conscientious, professional approach to your craft leaves all of us at PSMJ Resources eager to continue working with you on future projects.

Allison Tilly Carswell, Publications Director
PSMJ Resources, Inc.

Marcy worked with us to compile an application for the national Public Relations Society of American’s Silver Anvil award. Once again, Marcy took volumes of data and information and converted into a succinct, appealing package…We were presented the Society’s Silver Anvil Award for Community Relations.

Calvin Baker, Superintendent
Vail School District