Marcy Steinberg is the author of more than 1,000 bylined articles in daily and weekly newspapers, business journals, trade magazines and corporate and organizational newsletters. Recent Architecture and Engineering articles include “Selection Interview Success: It’s Not About You,” Sources and Design, Summer 2001 and “Why Aren’t You Shortlisting as Much As You’d Like?” Sources and Design, Spring 2001.

Marcy is currently writing and editing for PSMJ and recently revised Frank Stasiowski’s Value Pricing into a training manual. She is working on creating a training manual for Mr. Stasiowski’s book Starting a New Firm, or Risking It All.

The Society for Marketing Professional Services (SMPS) in April issued the second edition of Marcy Steinberg’s book, The Inside Scoop: Proposals and Interviews from the Client’s Perspective. While SMPS is offering the book only to members for the first three months, Marcy is permitted to offer it to her clients, seminar participants, and web page visitors immediately.

Read the Introduction, which explains the research and gives an overview of the book’s contents and organization.

See the Table of Contents.

Order the book for your office, or for your university department’s library.

Three Sources and Design articles are available on this web site:

Why Aren’t You Shortlisting (As Much As You’d Like)?
Create a fascinating proposal from a boring RFP; the importance of separating project from process and focusing on client needs; organization, the sound bite concept and transition/mapping technique.

Selection Interview Success: It’s Not About You
The importance of chemistry and client focus in the interview process.

Cold Calls Make You Sweat?
Stop worrying—the skills architects have developed in programming, design conceptualization, and design presentation are precisely those that superior salespeople use.

Recession Marketing
How Relationship Marketing can help you through hard times.

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