Marcy Steinberg has more than 18 years experience providing strategic planning, facilitation, marketing, public relations, training, and a variety of writing services to international, national and regional companies in the architecture, engineering, manufacturing, finance, health care, real estate, insurance, power and mining industries. She specializes in business-to-business and business-to-government marketing and in selling professional services—the “invisible” and the “intangible”

Marcy is an excellent facilitator, helping firms develop their goals and strategies for business growth, and the marketing plans that realize those goals. She is also a journalistic and technical writer, and maintains a very high win rate with the award, scholarship and proposal submittals she writes or helps others to write. She particularly enjoys training others to do the same, and she has been noted for her incredible patience and effectiveness in this arena.

Education
Master of Business Communications, University of St. Thomas
BA cum laude in Journalism, Michigan State University
Development Education/Intercultural Communications, World Council of Credit Unions.

Publications
Marcy’s research with design service buyers is published in The Inside Scoop: Proposals and Interviews from the Client’s Perspective, by the Society for Marketing Professional Services. She also revised Frank Stasiowski’s Value Pricing book into the training manual, Getting Paid What You’re Worth, published by PSMJ in Fall, 2001, and Starting a New Design Firm, or Risking It All, published by PSMJ in Winter, 2002 as Out on Your Own. Marcy has more than 1,000 bylined articles in newspapers, business journals, trade magazines, and corporate and organizational newsletters. Recent articles include “Is PowerPoint Powerless?” PSMJ Best Practices, December 2001 and “Cold Calls Make You Sweat?” Sources and Design, March/April 2003.

Awards
Throughout her career, Marcy has garnered a variety awards for the marketing, writing and public relations work she has done with and on behalf of her employers and her clients. Among them are:

• Silver Anvil
  Highest International Award, Public Relations Society of America
  Vail School District
• Innovations in Government Award, Harvard.
  Semi-finalist
  Vail School District
• Chapter Excellence and Chapter Turnaround National Awards
  American Marketing Association
• Best State Newsletter, Bridge Award,
  National Award, Credit Union National Association
  Minnesota League of Credit Unions
• Award of Merit, Technical Writing
  International Association of Business Communicators,
  Northstar Chapter
• Blockbuster Award, Best League Radio Spot
  National Award, Credit Union National Association
  Minnesota League of Credit Unions

Professional and Community Involvement
Marcy’s commitment to ongoing education has been a key driver in her community work, and recently led the Tucson American Marketing Association to establish a marketing educational scholarship in her honor, which is open to both students and professionals seeking support for their studies and for their continuing education. Other professional involvement has included:

• Member, presenter, media relations volunteer
  American Institute of Architects, Southern Arizona
• Mentor Team Coach for Venture Capital Conferences
  Investing In Innovation Conference 2001
  Arizona Venture Capital Conference 1997
• Member, Past President, Presenter
  Tucson American Marketing Association
• Member, presenter
  Society of Marketers of Professional Services
• Member, presenter
  Southern Arizona Architects and Engineers Marketing Association
• Member, presenter
  American Society for Trainers and Developers
• Spanish interpreter
  International Special Olympics
  USA Cup Youth Soccer Tournament
• Appointment
  Governor's Council on Fire Safety
  Minnesota Fire Safety Project
• Media relations volunteer
  Communicators for Peace
• Member, volunteer
  Public Relations Society of America, Minneapolis
  International Association of Business Communicators, Minneapolis
  American Society of Association Executives, Minneapolis